ECCO is the Italian expression that inspired the brand name and means “here you are, et voila”; in fact the concept reflects the dynamic and casual nature in the name itself: a fast casual dining concept – not a fast food – where passion for good food and love of cooking come together in a modern space with fresh and healthy Italian cuisine.
The project ECCO Pizza & Pasta began in Expo Milan 2015 which resulted to be the brand’s first success. through managerial expertise and operational efficiency ECCO managed to disrupt the fast-dining world in Europe.
The presence of ECCO in Milan was driven by the desire to create a brand that could express the concepts of Italian cuisine. Specifically, sharing with the world the culinary excellence of the Mediterranean diet through the use of fine raw materials.
Overall, ECCO was able to give the public a truly Italian experience that embodied fresh and genuine products cooked following traditions and distributed with the highest efficiency ensuring a high quality and fast and service.